US jewellery company Tiffany has announced details of its plans for expansion, with the addition of a new store in Arizona.

Following on from last week’s announcement of a new store in Nashville, Tennessee, the Tucson-based store will focus on high-end offerings.

Both stores will open in the autumn of next year and are indicative of an emerging trend for high-class jewellery, particularly platinum.

It will be the second Tiffany store in Arizona. Beth Canovan, executive vice president of the company, spoke of the recent surge in demand for top-range jewellery.

"We haven’t felt until now that it made sense to have a second location," she said.

Tiffany is renowned for its platinum offerings and boasts a global reach, operating almost 100 stores outside the US.

The latest announcement follows Tiffany's recent launch of two stores in Japan, after its figures for the year revealed that it is beginning to make in-roads into the Japanese market place.


Ÿ Adfero Ltd