High-end jeweller, Tiffany & Co, has announced the launch of two new stores as it continues to drive forward its growth in Asia.

The firm has revealed that a new boutique, selling its signature range of jewellery in platinum, will open in Elements Hong Kong, while another store will be set up at the Venetian Macao resort hotel.

With both offering a wide range of Tiffany's high-end jewellery in a number of precious metals, including platinum, they represent the company's latest push into the Asian market and come following the announcement earlier this month that the firm is to launch a new boutique in Kuala Lumpur.

Meanwhile, back in its home of the US, Tiffany has been voted as the most popular bespoke luxury jeweller.

JewelleryNetAsia reports that The Wealth Report published by New York-based The Luxury Institute found that Tiffany is the most popular brand of made-to-order jewellery among wealthy Americans, defined as those with an income of $150,000 or more.

Sources:

Tiffany & Co. to Open New Stores in Hong Kong and Macau, 9/07/07
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070709005114&newsLang=en

Tiffany & Co named most popular for bespoke jewellery, 19/07/07
http://www.jewellerynetasia.com/industry/newsdetails.aspx?lang=0&vortalid=1&newsidinvortal=6896&ct=&cn=NewsAll&m=07&y=2007&ch=0

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