Platinum jewellery from iconic brand Tiffany & Co will go on sale in New York's SoHo district from next year, the retailer has revealed.

The jeweller announced plans that will see it open a new store in September 2012 combining two locations - 97 Greene Street and 106 Wooster Street - to coincide with the 175th anniversary of its founding on Lower Broadway.

"Opening a store in the neighbourhood where Charles Lewis Tiffany developed his growing enterprise is a wonderful way to celebrate our anniversary," said Beth O Canavan, executive vice-president of Tiffany & Co.

"Since we were last in SoHo, Tiffany has circled the globe, creating a style that is legendary. We're thrilled to return to build an elegant new store that is truly home to Tiffany's great heritage."

The jeweller's new SoHo store will be its third location in New York City, along with its outlets on Wall Street and Fifth Avenue.

Source:

Tiffany & Co. to Open a Store in SoHo in 2012 (15/09/11) 

© Adfero Ltd