An award winning British jewellery designer has unveiled a stylish new platinum range at the International Jewellery London exhibition.

Sarah Jordan used the platform of the industry event to launch her new Serenity platinum collection.

Ms Jordan, who produces two wholesale jewellery collections each year, claims to have reached a new standard in the use of platinum in her jewellery collection.

The new collection was launched at a glamorous launch party in Kensington's K West Hotel, where models showcased the fine jewellery.

Sarah Jordan was also recently identified as one of the 'eight best' in the Platinum Collection's Design Innovation Award 2004, capping an impressive year.