As Nokia prepares to launch a new range aimed at the high-end of the mobile market, platinum is increasingly being seen as a marker of status among the cash rich.

The mobile manufacturer is set to unveil the latest line in its exclusive Vertu brand of phone, which are made from platinum, gold and diamonds and is aimed at the very top end of the mobile market.

No two handsets are the same in the Vertu Signature range, and only five people in the company are able to make the phones, such is the craftsmanship and detail that goes into the designs.

Just as owning a mobile was once itself a status symbol, now people are increasingly turning to goods made from platinum to show off their wealth to the world.

Nokia is just one example of a market taking advantage of this growing phenomenon, which can be seen across the sectors, especially in the increasingly popular platinum jewellery market.

It is not surprising that platinum has transferred across the different markets so well, as staff developing the Vertu range have spent time at Bentley Motors to discover the secrets behind fine craftsmanship.

Staff also use the traditional Swiss watch making skills to handle the precious metals and to ensure quality finishing, meaning that there is great synergy between the various markets in which platinum is used.


Ÿ Adfero Ltd