Platinum jewellery awaits the winners of a new competition for couples with unique or entertaining engagement stories, it has been confirmed.

The Ultimate Proposal Contest will be launched on 15th February by Jewelry Information Center (JIC) and is set to run on its official website until 30th April.

Couples will submit their proposal accounts to participating retailers and a ten-strong shortlist will be established, with anyone across the US able to vote for the winner.

"JIC's Ultimate Proposal Contest provides Jewelers of America-member retailers with an opportunity to effectively market their business, while building customer relationships to develop lifelong customers," Robert Headley of Jewelers of America told diamonds.net.

In addition to their selection of platinum jewellery, the winners will be treated to a trip for two to Santorini in Greece courtesy of co-sponsors, Platinum Guild International, while GE Money is offering a drinks centre worth $1,000.

The ten finalists will be selected by the company on 15th April, with the voting process to find the winner commencing on 19th April.

Sources:

JIC Launches 'Ultimate Proposal' Contest (19/01/10)

Jewelry Information Center to Launch 'Ultimate Proposal Contest' (20/01/10)

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