Celebrity jewellery designer Erica Courtney has opened her second Los Angeles store, which is set to provide Drop Dead Gorgeous Collection in platinum to Hollywood's stars.

She already has clients including the likes of Elizabeth Taylor and Julia Roberts, and Ms Courtney is hoping that her new boutique will continue to attract a range of the hottest stars in Hollywood, particularly as it is located next to the fashionable restaurant, The Ivy.

The Drop Dead Gorgeous Collection forms the centrepiece of the jeweller's stunning array of jewellery, and as more celebrities are expected to be seen wearing the platinum collection, it is anticipated that there will continue to be increased interest in platinum jewellery from the public at large.

Inside the new boutique, Ms Courtney has enlisted the help of Feng Shui master, Kim Colwell, to deliver a regal look to the store and ensure the exclusive customers are made to feel at home in the opulent surroundings.

Platinum is becoming an increasingly popular choice for celebrities, and was particularly prevalent at the Cannes film festival in May, where Italian actress Monica Bellucci showed off Cartier's signature panther collection.