The Platinum Club (31/07/09)

Platinum has traditionally been the discerning choice for brides seeking high-end jewellery, but a new market could now be opening, according to a new report.

The National Jeweller Network claims that pieces such as stud earrings and delicate chains are finding favour with shoppers amid the recent cooling in the platinum price.

"Now that previously sky-high prices, long an obstacle to the platinum sale, have dropped, the metal may find some newfound fans shopping for fashion pieces too," noted the report.

Jeremy Hoye launches jewellery collections with ecletic twist (10/08/09)

A leading British contemporary designer has launched twp new collections of platinum jewellery, both online and at his renowned outlet in Brighton.

Jeremy Hoye has unveiled Blitz, a collection of 18-carat and platinum rings, and Triffid, which features black, blue and white diamonds in its 18-carat and platinum designs.

New Couture Designs from Daniel K Jewelry (11/08/09)

Another respected jewellery designer producing new platinum offerings is Daniel Koren, ibtimes.com reports.

His new Couture Collection pieces are handcrafted from while, yellow and pink diamonds, and include necklaces, bracelets, rings, engagement rings, earrings and pendants.

Jewellers see huge uptake to hallmark palladium (17/08/09)

UK jewellers have experienced a huge surge in the hallmarking of palladium items after it received official precious metal status in July, the Birmingham Post reports.

According to the newspaper, almost 5,000 pieces received the hallmark across the country's four assay offices in the first nine days following the decision.

"So far most of the items we have seen have been wedding rings, but we expect to see designers experimenting widely with this 'new' metal now that consumers have the additional reassurance of a hallmark," Birmingham Assay Office Chief Executive Michael Allchin told the publication.

Jewelry at the G.I. Joe The Rise of Cobra Screening in Hollywood (11/08/09)

Meanwhile, a host of celebrities have been showing off platinum jewellery at various red-carpet events in the past few weeks.

At the Hollywood screening of GI Joe Rise of the Cobra, Rachel Nichols wore a wide diamond and platinum bracelet, a diamond and emerald cocktail ring and long diamond platinum, pearl and emerald drop earrings.

Marlon Wayans selected platinum and diamond cufflinks and studs, while Adewale Akinnuoye-Agbaje sported platinum studs and cufflinks.

http://www.prlabonline.com

Jessica Lucas wore a pair of platinum chandelier earrings and a flower ring with diamonds at the Melrose Place Premiere Party in Los Angeles.

http://www.prlabonline.com

Judy Reyes selected platinum and diamond earrings with tanzanite and two rings for the 24th Annual Imagen Awards, while Mila Kunis wore platinum earrings with white topaz, multiple bracelets and a ring at the premiere of Extract.

http://www.prlabonline.com

Blake Lively marked her 22nd birthday celebrations by wearing a pair of platinum and diamond drop earrings and three rings at a cocktail party in New York on 25th August.

http://www.prlabonline.com

Moving back to Los Angeles, Shantel VanSanten chose a pair of platinum and diamond earrings and several cocktail rings for the premiere of The Final Destination.

http://www.prlabonline.com

Molly Burnett, Julie Berman, Tamara Braun, Kirsten Storms, Jenny Garth, Lara Spencer and Thea Andrews all wore platinum jewellery at the 36th Annual Daytime Emmy Awards.

http://www.prlabonline.com

Monique Coleman, Tatiana Ali and Laila Ali sported various combinations of platinum and diamond drop earrings, bracelets and rings at the 19th NACCP Theatre Awards.

http://www.prlabonline.com

Audrina Partridge sported a platinum ball necklace and bracelet with diamonds, and a pair of platinum and diamond stud earrings at the 2009 Teen Choice Awards.

At the same event, Lea Michele selected a pair of platinum and diamond earrings.

CELEBRITIES ARE POPPING THE QUESTION (09/08/09)

Finally, a number of celebrities have confirmed the appeal of platinum jewellery by picking pieces designed in the precious metal to mark their engagements.

Kevin Jonas, Jennifer Hudson, Andy Roddick, Fred Durst and Eddie Van Halen all popped the question with platinum wedding rings.

Salma Hayek, Christina Milian, Zooey Deschanel, Jenna Dewan, Channing Tatum, Rhea Durham and Jillian Harris from the Bachelorettes have all been spotted recently wearing platinum engagement rings.

Ÿ Adfero Ltd