Indian film actress and model Genelia D'Souza unveiled a new range of precious and rare platinum jewellery at Joyalukkas in Bangalore.

Commenting on the new designs, she said: "Platinum jewellery is the choice of today's woman because of their subtle yet intricate and elegant designs, fulfilling the emotion of making one feel truly special."

Mr Joy Alukkas, managing director of Joyalukkas Jewellery, explained that demand for platinum jewellery at the store has seen a sharp growth recently.

"Platinum designs are elegant and timeless, which fit seamlessly to go with any look. The naturally white metal looks brilliant when diamonds are set in platinum," he added.

Edgbaston MP in battle to save Birmingham’s historic Assay Office (27/04/11)

Gisela Stuart, the Labour MP for Edgbaston, has written to ministers protesting against the possible end to hallmarking.

She warned that ending the practice as part of the government's Red Tape challenge would lead to the closure of the Birmingham Assay Office, which is the largest of its kind in Europe.

"The Assay Office is a Birmingham institution which provides essential protection for consumers," Ms Stuart said.

Kate Hudson ring estimate? 9 carats, $200,000 (27/04/11)

Kate Hudson, who is set to marry Muse star Matthew Bellamy, has impressed people with her $200,000 (£124,000) engagement ring.

The platinum-set ring features an emerald-cut diamond and tapered baguettes on the side and is approximately nine carats.

Reese Witherspoon: 'Water for Elephants' Paris Premiere! (28/04/11)

Reese Witherspoon wore platinum jewellery by Cartier at the Water For Elephants premiere in Paris.

She appeared on the red carpet alongside co-star Robert Pattinson sporting a pair of platinum and diamond teardrop earrings.

Demi Moore - MET Ball 2011 (03/0511)

Demi Moore wore a $480,000 (£297,700) pair of Cartier platinum and four diamond drop earrings at the MET Ball at the Metropolitan Museum of Art in New York.

The actress also wore a white gold, diamond, and onyx cocktail ring and a white gold, diamond, and onyx band.

Colour calling (03/05/11)

NAC Jewellers in Mylapore, India, has launched the Navaratna Platinum Collection, which is said to represent the coming together of nine planets.

It comprises rings, pendants, studs and bracelets and was launched by actor-producer Rohini.

Platinum jewellery demand on a rise in India (06/05/11)

Platinum demand in India has seen growth of between 45 and 50 per cent in the last year.
It comes after prices for the precious metal rose by a modest 15 per cent against a 30 per cent rise in gold, the traditional choice for jewellery in the country.

"The rapidly growing Indian economy will create exciting opportunities for 2011, which presents strong opportunities for platinum within the jewellery sector," said James Courage, chief executive officer of Platinum Guild International.

Supply of platinum from mining rose two per cent in 2010, while autocatalyst scrap (15 per cent) and jewellery scrap (30 per cent) also registered gains.

Demand for platinum for use in autocatalysts rose 16 per cent, while that for jewellery dropped 17 per cent.

Avast! ‘Pirates of the Caribbean: On Stranger Tides’ Premieres at Disneyland (08/05/11)

Penelope Cruz opted for platinum jewellery by Chopard at the Los Angeles premiere of Pirates of the Caribbean: On Stranger Tides.

The actress wore platinum and diamond drop earrings (ten carats), platinum and diamond bracelet (57 carats) and a platinum and diamond ring (three carats).

Maria Sharapova to Wear Tiffany Earrings at the 2011 French Open (11/05/11)

Three-time Grand Slam winner Maria Sharapova will wear Tiffany diamond earrings at the 2011 French Open in Paris.

Ms Sharapova has selected drop earrings that feature rose-cut diamonds set in platinum.

"These earrings sparkle with every movement, and they are so lightweight which makes them perfect to wear on the court," Ms Sharapova said.

Nottingham Castle wins top art award (12/05/11)

A 2010 platinum brooch by Italian jeweller Giovanni Corvaja will join the Nottingham Castle collections after the museum won a share of this year's Art Fund Collect £75,000 prize.

The piece is made from gold and platinum gossamer and platinum wire, and will go on display at the Decorative Arts Gallery at Nottingham Castle in July.

Brownish-pink among fancies sold at Heritage (12/05/11)

Platinum pieces were among the highlights of the Heritage Auctions May 2nd fine jewellery auction

Some of the top items that went under the hammer included the $101,575 sale of a fancy deep brownish-yellow diamond ring set in platinum; the $95,600 sale of a diamond and platinum bracelet and a $89,625 sale of a diamond, platinum and gold ring.

Pink Diamond Fetches $10.9 Million at Sotheby's Swiss Auction (17/05/11)

A pink diamond mounted on a platinum ring has sold in Switzerland for $10.9 million.

It was the third-highest amount ever paid for a pink diamond at auction, according to auction house Sotheby's.

The emerald-cut "fancy intense pink" stone weighed 10.99 carats and was mounted on a platinum ring.

Jewelry Industry Continues Search for Ultimate Proposal Story (19/05/11)

Today (May 23rd) is the deadline for entries for the Ultimate Proposal Contest being sponsored by the Jewelery Information Center (JIC).

The couple who submits the winning proposal story will receive two platinum and diamond rings by MaeVona and a seven-night cruise for two to the Caribbean on Norwegian Cruise Line.

Amanda Gizzi, spokesperson for the JIC, said: "The stories entered in this contest are ranging from humorous to sentimental to adventurous. All are the ultimate promise of love but only one will be named the Ultimate Proposal Story."

Other News

Jodie Foster chose platinum jewellery by Cartier for the premiere of The Beaver at the Cannes Film Festival.

She wore platinum and diamond earrings and a platinum and diamond ten-row cuff bracelet.

Scarlett Johansson and Nina Dobrev both opted for platinum jewellery by Chopard for the 2011 White House Correspondents' Dinner in Washington.

Johansson chose a platinum heart shaped diamond necklace (55 carats), and a pair of four-carat platinum and diamond stud earrings, while Nina Dobrev picked a 28-carat platinum and diamond necklace.

At the same event, Rosario Dawson wore Cartier platinum and diamond orchid clip earrings and a platinum and diamond cocktail ring.
 

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