Actress Christina Hendricks Shines for Unique Precious Metal Palladium (02/03/11)

Mad Men actress Christina Hendricks was named the face of Vivienne Westwood's Get a Life palladium jewellery collection.

The collection features both couture and retail pieces, all made from the naturally white platinum group metal.

Ms Hendricks said she is a big fan of the British designer, explaining: "I admire that Vivienne uses her designs to inspire change and the pieces are just so wonderful."

She added: "As Palladium is a naturally white metal, the pieces really sparkle under the lights and I cannot wait to wear them on the red carpet!"

According to Westwood, designs from the palladium collection are inspired by nature and from symbols of paganism, with the acorn, oak tree and the heart all featuring prominently.

The jewellery collection will be available in full from March 30th at the designer's boutiques in London and Los Angeles.

Hottest Jewelry Trend for St. Patrick’s Day: Platinum and Emeralds (11/03/11)

Hollywood's finest wore a great deal platinum on the red carpet at last month's Academy Awards.

The likes of Reese Witherspoon, Annette Benning and Amy Adams teamed up the white metal with emerald, making the most of the coloured gemstone.

In honour of St Patrick's Day, Platinum Guild International noted that the combination is proving popular, with Simon G. Jewelry, Oscar Heyman, Beladora and Peter Norman all creating pieces incorporating platinum with emerald.

Brad Womack Proposes to Emily Maynard With a Neil Lane Diamond Ring During the Dramatic Two-Hour Season Finale of ABC's Hit Romance Reality Series The Bachelor (15/03/11)

Platinum jewellery designer Neil Lane created the ring used by Brad Womack to propose to Emily Maynard on the hit US reality TV series The Bachelor.

Lane, who makes pieces for Hollywood stars, designed a diamond and platinum ring set with a central cushion cut diamond and further accented with 263 round brilliant cut diamonds

Womack returned to the show three years after shocking viewers by rejecting both ladies who made in to the final.

Lane has produced engagement rings for Reese Witherspoon, Kate Hudson, Sandra Bullock, Brooke Shields, Nicole Richie and Jennifer Hudson, and has recently unveiled his new Neil Lane Bridal collection at Kay Jewelers.

Cartier sees a sparkling future in India (18/03/11)

Luxury platinum jeweller Cartier views India as a promising market for its products as the country's population becomes more affluent.

Despite a lack of luxury retail destinations in the country, the company already has a boutique in Delhi and wants to expand to other major cities to take advantage of a luxury market that is expected to grow 12-fold by 2015 to be worth $30 billion (£18.8 billion).

Other brands, including Louis Vuitton, Hermes, Christian Dior and Chanel, are already well-established in India to capitalise on this growth.

However, Cartier hopes to exploit its historical links with India. It famously produced a necklace for Maharaja Bhupinder Singh of Patiala in 1928, which had five rows of diamond-encrusted platinum chains with the world's seventh largest DeBeers diamond as the centre piece.

NAC customers win platinum jewellery (20/03/11)

A £9,780 platinum wedding set was the first prize at the Platinum Chest Promotion conducted by NAC Jewellers in India.

Second and third prizes were a platinum necklace and a platinum chain with a matching pendant.

The contest was open to customers who had shopped for jewellery worth over £140 at NAC Jewellers.

On hand to present the awards were NAC Jewellers managing director Anantha Padmanaban and Vaishali Banerjee from Platinum Guild India.

Fitted platinum engagement and wedding rings 'very popular'? (23/03/11)

More people could be choosing fitted platinum engagement and wedding rings as the style becomes increasingly popular, as one expert claims there will be a move away from the traditional diamond arrangement.

Rachel Morgan, editor of Wedding Ideas magazine, said: "The fitted wedding and engagement ring band is very popular, whereby they go together so you have a very plain wedding band and the engagement ring sits very closely to it." 

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