Sales at high-end jeweller Tiffany increased by six per cent in the US during the Christmas period, the company has revealed.

The firm saw sales increase during November and December to $712 million worldwide, as consumers spent more per transaction than at the same time the previous year.

Demand for high-end jewellery such as platinum continues to be strong and Tiffany announced in December that the rising value of platinum had not put customers off; instead the price increases had helped the jeweller to push up profits.

In its US market, the largest increase came in the company's sale of items of over $50,000, highlighting the strength of the high-end jewellery market at present.

Tiffany's growth in sales during the holiday period came despite a dip at its flagship Fifth Avenue store in New York, which the jeweller blamed on the three-day transit strike in the city, which ended just before Christmas.

Platinum has helped the luxury jewellery market to continue to grow in recent months and Tiffany's announcement of holiday increases follows a statement by fine jeweller Zale, which saw sales jump by 0.9 per cent during November and December.


Ÿ Adfero Ltd