A new report has revealed that high earners in the US are set to spend their money on jewellery during the holiday season.

Figures released by Money Magazine and market-research firm ICR have shown that those with household incomes of $75,000 and over are the most likely to be spending money on jewellery costing more than $1,500.

The poll found that 41 per cent of those with high incomes were planning to spend over $1,500 on jewellery purchases during the holiday season, with 30 per cent of under-35s also preparing to splash out on jewellery.

Further, the study discovered that 45 per cent of Americans planning to buy jewellery during the festive period would not substitute less expensive metals, such as palladium, titanium, or stainless steel, for platinum, gold or silver.

Platinum prices have already begun to rise in Asia as the holiday season approaches in the region, as experts predict a major jump in demand for jewellery in the Chinese and Japanese markets.


Ÿ Adfero Ltd