Platinum-encrusted designer jeans are the latest accessory for the fashion conscious in New York, according to reports.

Designer Calvin Stewart has unveiled his new A.P.O. jeans, which are decorated with platinum, gold and diamonds, at a cost of up to $4,000 each pair.

Even the denim is around ten times more expensive than the typical material, with Mr Stewart outlining his aim to deliver exclusivity to the discerning consumer.

"We wanted to be the Mercedez-Benz, the Maybach of the denim industry," he told the Associated Press.

The jeans are custom made and are accompanied with a certificate of authenticity guaranteeing the quality of the materials used.

Mr Stewart says that he has already sold four pairs of the jeans, with a leading American football player among those interested.