Review of 2003 Auto Sales 10th March 2004

Update pics/VWChina.jpg

Volkswagen Polo, introduced to the Chinese market in 2002. Source: People's Daily.

In 2003, growth in global sales of light vehicles continued to gain momentum and the outlook for 2004 is even more positive. Asian markets were the star performers in 2003, and more than compensated for falling sales in Europe and North America. The auto industry is currently the largest customer for platinum group metals, which are used in autocatalysts to control harmful exhaust emissions.

Sales of light vehicles in Western Europe fell by 1.4 % to 16.0 million vehicles in 2003 as the economy suffered a series of setbacks due to the war in Iraq, the SARS outbreak in China and appreciation in the Euro. Against this somewhat gloomy picture, sales of diesel vehicles continued to jump ahead increasing their share of the market to 44 % and boosting demand for platinum in autocatalysts. Forecasts predict that the diesel market will continue to grow unabated in 2004.

The North American market contracted by 1.6 % in 2003 with sales falling to 18.2 million light vehicles despite heavy financial incentives and favourable finance options. However, consumers continued their love affair with light trucks including Sports Utility Vehicles (SUVs) - in fact in 2003, sales of light trucks outperformed passenger cars for the first time ever.  SUVs are heavier than passenger cars and tend to use greater amounts of PGM in autocatalysts. The outlook for 2004 is more positive as economic growth in North America continues to improve.

Change in Global Light Vehicle Sales 2002/03

2002 2003 % Change
Western Europe 1.62 1.60 -1.4
North America 18.51 18.23 -1.6
Japan 5.69 5.7 +0.1
China 2.96 4.05 +36.8
Asia 13.74 14.99 +9.0
Global 56.51 57.63 +2.0
Source: Global Insight World Forecast Report March 2004


The growth market in 2003 was Asia, which outperformed both North American and European markets with sales up 9.0 % to 15.0 million light vehicles. While Japanese sales remained stable at 5.7 million vehicles, the Chinese auto market grew by a colossal 36.8 % to 4.1 million vehicles, largely as a result of government spending and foreign investment.  But even the SARS outbreak gave an unexpected boost to the market in 2003, as people who normally relied on public transport purchased new vehicles. At its current rate of growth, China is set to become the largest single vehicle market in Asia and the second largest in the world after the USA within a few years. Euro II equivalent legislation was recently introduced in China and as a result the number of new vehicles fitted with catalysts is rising rapidly.


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